Description

  • The “SAP Certified Technology Associate – SAP Marketing Cloud (1802) Implementation” certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.

Topic Areas

Please see below the list of topics that may be covered within this certification and the courses that cover them. Its accuracy does not constitute a legitimate claim; SAP reserves the right to update the exam content (topics, items, weighting) at any time.

Consumer and Customer Profiling> 12%

Explain the data model and how to enhance the data model, outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.

  • HY760 (SAP MARKETING CLOUD 1802)
  • Features & Configurations Videos

—– OR —–

  • HY760E (SAP MARKETING CLOUD 1802)
  • Product Documentation

Segmentation and Campaigns> 12%

Explain the technical foundation of segmentation, the core features of Segmentation Builder, and compare the types of target groups; explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns, and set up target groups to campaigns.           

  • HY760 (SAP MARKETING CLOUD 1802)
  • Features & Configurations Videos
  • Application Help

—– OR —–

  • HY760E (SAP MARKETING CLOUD 1802)
  • Product Documentation

Onboarding and getting started8% – 12%

Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud

  • HY760 (SAP MARKETING CLOUD 1802)
  • Application Help

—– OR —–

  • HY760E (SAP MARKETING CLOUD 1802)
  • Application Help

Integration and Data Upload8% – 12%

Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.       

  • HY760 (SAP MARKETING CLOUD 1802)
  • Integration Guide 1802

—– OR —–

  • HY760E (SAP MARKETING CLOUD 1802)

Administration Tasks8% – 12%

Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.

  • HY760 (SAP MARKETING CLOUD 1802)
  • Features & Configurations Videos
  • Application Help
  • Administration Guide

—– OR —–

  • HY760E (SAP MARKETING CLOUD 1802)

Extensibility8% – 12%

Explain varous extensibility options and ways to implement them

  • HY760 (SAP MARKETING CLOUD 1802)
  • Extensibility Guide 1802

—– OR —–

  • HY760E (SAP MARKETING CLOUD 1802)
  • Application Help

Marketing Analytics< 8%

Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales.   

  • Application Help

Marketing Planning< 8%

Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options.  

  • Application Help

Commerce Marketing< 8%

Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.

  • Application Help

Marketing Lead Management< 8%

Compare the two different approaches (global/ad hoc) to lead management; explain the process of defining a new lead stage, data replication between SAP  Marketing Cloud and SAP  Cloud for Customer, and success reporting.     

  • Application Help